Marketing campaigns

More effective, hyper-personal campaigns

As a CCO or marketing manager you want to be able to make the right offer at the right time for each customer segment. This is difficult if you are hindered because customer information is not centrally stored and you do not have an overview of all customer and product data. You have questions such as: "How can I set up multi-product and multi-label campaigns for different customer segments? And, how do I measure the effectiveness of these campaigns?"

 

Hyper-personal offering

Three steps to a solution:

Integrate

The Digital Insurance Platform integrates all the technologies to make data freely available. Data is translated from multiple systems into one uniform structure, based on the industry standard ACORD. Because all data is now centrally available in a uniform data model, you gain clear insight into what is recorded in your systems.

DIP

Orchestrate

Create effective campaigns based on all the freely available data within the platform. You know more about your customer and can reach them better, both online and offline. Feed your marketing automation with information from the Digital Insurance Platform. This allows you to serve the customer throughout the entire life cycle with products that are truly relevant. This enables you to run campaigns for specific target groups. Marketing is data-driven, more personal and therefore more effective.

Accelerate

With the Digital Insurance Platform you can execute your marketing campaigns faster and more easily, at the same time reducing the time-to-market for new and innovative propositions.

The benefits of the Digital Insurance Platform

Data-driven Marketing

Marketing dashboards provide insight into open rates, click rates and conversions. In addition, you can see which campaigns are effective for which segments and which ones you need to improve.

Faster Time-to-market

Based on all your freely available data, you can execute marketing campaigns faster and more easily, at the same time reducing the time-to-market for new and innovative propositions.

Hyper-personal offering

Create product and price combinations based on your customer's lifestyle and stage of life.

Marsh Chiel Ruijs

At CCS they don’t just know the product inside out, they also understand the market.

Proud of our customers

Our collaboration with the industry’s greatest

  • Marsh
  • Victor Insurance
  • Volksbank web

Contact us

Any questions? Or would you like more information?

Get in touch