Discover hidden opportunities and increase profitability. Predictive Analytics not only allows you to offer specific and personalized products and prices, but also helps you to personalise your customer service.
Data-driven customer management
Use Predictive Analytics in our Digital Insurance Platform to identify which customers need unique attention. For example, discover which customers may need product adjustments or where there are cross-sell or upsell opportunities. Predictive Analytics helps you to improve both profitability and customer satisfaction.
Customer lifetime value
Gain greater insight into what a customer is really worth, not on the basis of a one-off transaction, but based on the total 'life span' of the customer. Calculating a customer’s lifetime value, gives you insight into how much time and money you need to invest in acquisition and provides an unambiguous KPI, which enables you to manage customer retention more effectively.
Data gives you a head start
With Predictive Analytics you are always one step ahead of the customer. You know who to contact and so are able to improve customer lifetime value. Without Predictive Analytics, you could miss out on important customer signals.
The benefits of Predictive Analytics
The right offer
Based on data, you know which policy or cover you need to offer and when, so fully serving your customer.
Data-driven customer retention
Identify which customers need unique attention. Discover, for example, which customers may need product adjustments or where there are cross-sell or upsell opportunities.
Improved customer satisfaction
Get the opportunity to be one step ahead of the customer, avoiding dissatisfaction.
MarshChiel Ruijs - IT Manager
At CCS they don’t just know the product inside out, they also understand the market.
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