The clearer your insight into the risks and other characteristics of your customer, the better placed you are to make decisions about the optimal price and/or characteristics of a product. After all, you want to approach the customer with products that are truly relevant.
In a world bursting with data, an insurer can use ‘customer insight’ (for example about relevant customer contact moments) as a powerful competitive weapon.
So, how can a modern insurer excel in this area?
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